If you are looking for health insurance with an effective date of January 1, 2015, we have some good news! Anthem has extended its deadline to buy 1/1 coverage until December 31, 2014. The extension applies to Anthem’s off-exchange plans. Enroll with Anthem BC/BS If you are interested in securing a January 1 start date with Anthem, please don’t delay. Virginia Medical Plans offers two easy ways to apply: 1