Instructions for Enrolling in a 2015 Off-Exchange Policy with Anthem Blue Cross/Blue Shield of Virginia If you have already discussed a plan with us and you are ready to enroll in an off-exchange 2015 plan with Anthem BC/BS, starting on November 15, 2014, you can apply by: Processing an online application directly with Anthem. Click here to begin. Completing a paper application. Click here to access the 2015 Anthem application,